You know what people say about what happens when you assume something, right? Don’t be an ass and make assumptions. One trend I’ve seen in recent years from some conference is that the conferences tend to prefer super advanced, internals, deep-dive sessions. While these sessions are very cool, and we all like to totally geek out about internals and the inter-workings of the query optimizer, and secret trace flags that make SQL Server return all query results as emojis. (Dear Conor, can you work on that one 
)
Anyway, while many of us in the SQL Server community have massive depth of knowledge about the product, and computer systems in general, it is important to realize that everyone attending SQL events is not an MCM, MVP, and MSCE. It’s great if you want to do a session on backup and restore, or how to install SQL Server (make sure to explain why you are doing each step). Topics like intro to T-SQL and Writing Your First Stored Procedure can be fantastic.
I’m not saying the whole event needs to have 100 level sessions, but making an effort to reach out to people who are just getting started could go a long way to broadening the reach of a professional association.
